Robert Bosch

Robert Bosch is a Swiss photographer. He shot the sheer cliff wall or snowy, wind blasted peak of an icy mountain. It is a rough place to create large scale photography artworks. This project involved hundreds of mountain climbers braving difficult conditions to get the perfect shot. As to celebrate 150th anniversary of the first ascent of the Matterhorn ridge in the Alps by Edward Whymper and his team, Mammut, a Swiss mountaineering equipment company, he asked Robert Bosch to take a special photo for ad campaign. A team of mountain climbers ascended the Matterhorn's Hornli ridge and lit bright red lights that, at dawn, illuminated the path that Whymper took with his team to make the first successful ascent.